Electronics importer and distributor Ellies is laying off employees even though its backup power systems should be selling like hotcakes.
“This is pursuant to ongoing constrained trading conditions being experienced by the Group,” Ellies stated.“As part of the S189 process, the Company and affected stakeholders will together consider appropriate measures to minimise possible retrenchments and seek viable alternatives which will assist the Group in returning to profitability and ensure the continued operation of Ellies,” it said.
“The Company is committed to following the legislative processes to ensure that all affected employees are treated fairly.”in South Africa that should have seen the company selling its inverter trollies and cube power stations hand over fist.had hamstrung the companyEllies is a household name in South Africa, and its backup power systems could have been the default option for guarding against load-shedding.
Unfortunately, Ellies has done virtually no marketing, opening the door to much smaller companies to capture significant market share. Ellies products have also frequently been out of stock, suggesting a too-conservative commercial model, with the company not keeping enough stock in-country to better satisfy demand.at the end of July for refusing to be vaccinated against Covid-19.
The company has dismissed speculation that it was seeking reasons to dismiss staff or that its vaccination policy was connected to Standard Bank increasing its loan facilities.
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