Elizabeth Warren is taking aim at D.C.'s political consultant industrial complex
When Elizabeth Warren said earlier this year she was swearing off fundraisers, many Democratic strategists saw it as a sign of desperation from a flailing candidate.
Taken together, Warren's approach is a rebuke of the consultant-heavy model of campaigns — an often lucrative arrangement in which the people advising campaigns invariably tell candidates that the best political strategy is to buy what they sell, namely TV ads and polling. If carried out for the duration, the moves would create the most robust in-house media production and buying team in recent presidential politics.
"Campaigns offer a chance not only to tell people what kind of president you’ll be, but to show it," said Joe Rospars, Warren's chief campaign strategist. "She’s running her campaign the way she intends to govern: willing to question existing power structures, making decisions grounded in evidence, and always fighting to build something more progressive, more inclusive, more joyful — and more democratic — than what came before.
poster="http://v.politico.com/images/1155968404/201906/688/1155968404_6052744613001_6052747718001-vs.jpg?pubId=1155968404"None of these moves is unique to Warren, but the campaign sees its set-up as a way to move faster in an era that rewards speed. The time and resources necessary to stand up such an in-house team is even more difficult given that many of the top political practitioners work in well-paid consulting firm gigs that they may not want to leave.
“It’s not unusual at all for a campaign to go a different route than what everyone else is doing, and it’s often that the bigger advances happen in those kinds of campaigns,” said Trippi, who is not working for a 2020 campaign. He said that Beto O’Rourke—particularly early on—and Warren both seemed to be trying to disrupt the model, but so far Warren has been the one to see success. “I mean, something has been going right there.
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