Kara Goucher spoke to WWD about her recently published memoir 'The Longest Race: Inside the Secret World of Abuse, Doping, & Deception on Nike’s Elite Running Team.'
gives viewers “a sense for who Phil Knight is — he wants to get recognition for what he’s done, he’s very aggressive,” Goucher said. From her perspective, that reflects “the heart of the company, which is to win at all costs.” Moviegoers “see how they were hustling to build something together. Whereas now, it’s really all about marketing and just making money,” she claimed.
Goucher said she grew used to what she described as “the culture of an all-boys club.” The company’s decision to suspend her pay during part of her pregnancy — despite having promoted her pregnancy — was the tipping point. She claimed that she had been asked not to post about her pregnancy on social media or to speak about it publicly, until the news was revealed in a front-page New York Times story on Mother’s Day 2011 that she had agreed to be interviewed for.
The public disclosure occurred halfway through her pregnancy, which was “a little later” than she would have preferred to share the news. She said, “But I thought, ‘Hey, Nike is supporting me. They know how important this is. Yeah, I was involved with The Times piece. I didn’t have a problem with The Times piece. I thought it was cool that they were promoting pregnancy on such a big stage. I was an athlete. During that time, I was really excited.
FY21 representation of women in Nike’s global corporate workforce was 50.4 percent and that inched up by 0.7 percentage points to 51.1 percent in FY22. During that same time frame, Nike went from 43 percent of women in leadership positions to 44.1 percent in FY22 — 0.9 percentage point shy of the $47.6 billion company’s 2025 target of 45 percent.
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