'Elemental' was written off as a box-office flop. Then it sprouted legs
The animated love story is bearing down on $150 million in the US, meaning it will have earned five times its opening-weekend total – a multiple no Pixar movie has achieved since the original “Toy Story.
“There was no way of sugarcoating a $30 million opening,” Chambers told CNN, while adding, “We knew the audiences loved it. … We’re seeing much longer legs on movies if the audience scores are good.” Indeed, Pixar chief creative officer Pete Docter fretted when the movie premiered to such lackluster results that the pandemic might have “trained” the audience to wait for animated fare on Disney+, after movies like “Soul” and “Turning Red” bypassed theatrical runs in the US.
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