Electrification a “real threat” to affordable vehicles, says Citroen
“It’s really a threat that the electrification has increased the price of the car so much that people can't afford cars any more.
"It’s a real threat, not only regarding Citroën, so we're increasingly conscious of that and are working on this.” While prices for the ë-C4 X haven't been revealed yet, the fastback is expected to command a similar price to theCitroën maintained that a key draw of the ë-C4 X will be its affordability.
“We're not running after having the biggest battery on the market, but we’re in the running for the most affordable and near-to-customers battery, for example, for BEV cars,” said Pierre Monferrini, its head of future products.said that it also wants to be sustainable by design, costing less from a technical point of view and lasting longer from a customer's point of view.
“Sustainability is our future, the future of our industry, and the C4 X is ready for that,” said Ribault. “Our customers are looking for sustainable mobility solutions. That's why the C4-X will only be available as a BEV in 14 countries in Europe.”
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