Are we about to see electric cars truly take over the roads?
The Polestar 2 interior. Its system runs on a special Android OS that Polestar has worked with Google to perfect.earlier this year, the mainstreaming of electric cars was one of the biggest themes, and it was clear basically every manufacturer felt the need to come to market with a viable electric car that could compete with its petrol-powered peers. Range is improving, batteries are getting cheaper, and charging infrastructure is growing, so all of it is headed in the right direction.
. But for this market segment, where customers tend to have a little cash to burn, Polestar looks well-positioned to capture some attention from those with Tesla-fatigue who are eager for something new.first showroom will be in Oslo , despite the company being based across the border in western Sweden. Norway has seen some of the highest rates of new electric car ownership in the world thanks to heavy subsidies aimed at pushing people toward clean energy vehicles Look out for a number of other spaces to open before too long, including in the US and China.At the Geneva Motor Show I spoke with Polestar's CEO Thomas Ingenlath, an automotive designer himself.
here’s a high number of people shopping in this kind of price range, and the vast majority of options are still combustion engines," Ingenlath told me. " I think it will do a lot in terms of democratizing electro-mobility. On one hand that's its mission – on the other hand it’s our big business opportunity.I'm a writer and filmmaker, born in Manhattan, raised in Japan and the UK and now based in Stockholm. In between I've been to 50+ countries and counting, and I speak dec...
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