Editorial: Lies, damn lies, and advertising

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Editorial: Lies, damn lies, and advertising
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Our view this week: Good journalism is critical to the functioning of a healthy democracy. It has rights enshrined in the Constitution. But rights come with responsibilities. Deliberately misleading readers is an abdication of them.

The Star

are usually clearly tagged “advertorial”. The words “special report” are reserved for news articles or features that focus on an important issue or are exclusive to the newspaper. There are special reports on subjects such as land restitution or climate change, not on the self-aggrandisement of political figures.’s article, with the headline “Makhura looks back with a smile as ordinary Gautengers’ lives change”, also carried the byline of a journalist.

There has long been a healthy tension between newspapers’ advertising and editorial departments. At the, the tension between the commercial side of the company wanting to sell adverts to bring in much-needed income and the editorial side wanting to protect journalistic integrity leads to robust and often fraught arguments. The devil is in the detail.

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