Analysis - Retail is emerging among the most vibrant sectors of the East African economy. Kenya's capital city, Nairobi, has not only become an important retail market in its own right but a stepping stone into the rest of the country and wider East Africa.
Retail is emerging among the most vibrant sectors of the East Africa n economy. Kenya 's capital city, Nairobi, has not only become an important retail market in its own right but a stepping stone into the rest of the country and wider East Africa . Nairobi is a rising regional shopping destination, the headquarters to many regional retail and food and beverage businesses, and a launchpad for retail concepts into other East Africa n areas.
The unique platform for East Africa's retail sector to meet and connect with the region's leading landlords, brokers, financiers, advisory teams and more will play a part in shaping Africa's most exciting retail market and exploring regional and global trends. "The Nairobi F&B scene has become considerably more vibrant and appealing over the last couple of years, with the success of some newer entrants catalysing more creativity and energy, and encouraging more entrepreneurs to venture into the space. Similarly, on the retail side, we've seen a significant spike in interest as business owners aim to meet a growing appetite, especially for locally produced fashion, home furnishings and beauty services.
Mbarire notes that Nairobi, with its diversity and cosmopolitan nature, is a great place to test and tweak brands for launch into other Kenyan and East African towns and cities. Murray Anderson-Ogle, GM of Marketing and Commercial at API Events, adds,"Kenya is a key market with many successful local homegrown retail brands, including those operating in the vibrant F&B arena, and it has the clear potential to be an African retail real estate powerhouse."
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