EA's 15-year-long exclusivity deal with the NFL for 'Madden' is finally coming to an end
In 2005, the NFL and game publisher Electronic Arts entered an exclusivity deal that would impact the next 15 years of gaming: "Madden" became the only football game with NFL teams and players.
As of Tuesday morning, the NFL is ending its exclusivity agreement with EA and opening up officially-licensed football games to 2K Sports once more. The NFL revealed on Tuesday morning that it's ending its years-long exclusivity deal with Electronic Arts on football games. "Madden" will continue to be produced in partnership with the NFL, but the NFL is That new arrangement encompasses a "multi-year" deal that includes "multiple future video games" — the first of which is expected to arrive next year, in 2021.Football fans and professional critics have complained for years about "Madden.
From the sound of that, it's unlikely that 2K is planning to revive its "NFL 2K" franchise — a direct competitor with "Madden" that was killed when EA locked in exclusive NFL rights. Representatives for 2K and the NFL didn't immediately respond to request for comment.
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