The Chinese multinational e-tailer sees growing demand for its products in SA, as it looks to expand its product categories.
Global online retailer Temu has received a positive reception from South African shoppers, with its local business growing significantly since inception, it says.
Temu’s business model is based on a multi-segment marketplace, where listed third-party sellers offer a range of product categories, including fashion, household goods, home appliances, toys and electronics., the e-commerce platform says it has seen meteoric growth across the 71 markets where it operates, through offering affordable products and employing effective marketing campaigns.
“Household essentials are some of the most popular products on Temu. However, because we offer general merchandise in over 200 categories, we attract local customers with diverse needs.”Over the last few years, new online retailers have entered the market, shaking up the local landscape with low-cost products manufactured in China and free shipping. These include Shein, Wish, Made-in-China and Sunsky, among others.
“We are fully committed to complying with the relevant laws and regulations in the markets where we operate, and South Africa is no exception. Our competitive advantage is due to our connection to cost-efficient manufacturers and experience in managing complex supply chains,” Temu tells ITWeb.over $1.5 billion in gross merchandise volume, due to the fact that it has caught the eye of inflation-weary shoppers globally.
Amazon Shein Wish Made-In-China Sunsky Institute Of Chartered Entrepreneurs Takealot PDD Holdings
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