Environmental groups are suing the Dutch subsidiary of Air France KLM over an advertising campaign they allege breaches European consumer law by misleading the public over how sustainable its flights are.
Claim filed in Amsterdam by Dutch campaign groups, ClientEarthCase part of rising tide of climate litigationover an advertising campaign they allege breaches European consumer law by misleading the public over how sustainable its flights are.
KLM, which says it has invested millions of euros in a more sustainable fleet and is working towards the industry goal of net zero carbon emissions by 2050, met with the groups before the suit was filed, but failed to find a solution."It would certainly not be in our interests to misinform our customers. It’s our responsibility to make future travel as sustainable as possible," the airline said in a statement sent to Reuters.
Campaigners want to stop KLM's 'Fly Responsibly' adverts, alleging they violate the Dutch implementation of the EU's Unfair Consumer Practices Directive by giving the false impression its flights will not exacerbate the climate crisis.
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