Dusk dining dominates: South Africans challenge nightlife norms as sunset socialising surges
South African consumers are increasingly opting to dine and drink earlier in the evening, a trend also noted in traditionally late-night markets like Spain.The study also found that the increase in early outing, including in South Africa, is posing a challenge to late-night industries.
The study offers insights into the changing preferences of consumers who frequent restaurants and bars. "While this poses a challenge for the spirits category, which typically peaks in later hours, it also presents opportunities for suppliers and venues to offer ranges that fit these earlier moments and stand out from the competition," added Mitchell.According to the study, more than 80% of respondents visit on-premises restaurant and bar venues at least quarterly, with nearly two-thirds doing so weekly, marking a one percentage point increase over the last 12 months.
The study also found that 37% of consumers reported drinking less alcohol, while 13% indicated they were drinking more. While local consumers focus heavily on value, those who are willing to spend more continue to seek luxury venues and super-premium drink options.Take a breather in your busy day with this curated collection of real-life stories, sitdown interviews, everyday tips and expert insights.This includes South Africa, where wealth is concentrated among a top tier of consumers.
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