Facebook advertisers promoted false and misleading claims about climate change on the platform in recent weeks, just as the COP26 conference was getting under way.
A smartphone with Meta logo and a 3D printed Facebook logo is placed on a laptop keyboard in this illustration taken October 28, 2021.
Facebook generally does not remove misinformation in posts unless it determines they pose imminent real-world harm, as it did for falsehoods around COVID-19. The company says it demotes posts ranked as false by its third-party fact-checkers and prohibits ads with these debunked claims. It says advertisers that repeatedly post false information may face restrictions on their ability to advertise on Facebook. It exempts politicians' ads from fact-checks.
"Our social media posts represent a small fraction compared to the robust investments our companies make every day," the API said in a statement, saying the natural gas and oil industry was committed to lowering emissions. BP said in a statement that it was "actively advocating for policies that support net zero, including carbon pricing, through a range of transparent channels, including social media advertising.
He did not directly answer why Facebook had not banned all climate misinformation ads but said it "didn't want people to profit over misinformation."The company's approaches to climate misinformation and skepticism have caused employee debate.
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