Durian farmers in Malaysia vie to offer more premium varieties to hungry Chinese consumers

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Durian farmers in Malaysia vie to offer more premium varieties to hungry Chinese consumers
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Malaysia received the green light to export fresh durians to China in June, and successfully shipped over 40 tonnes of the spiky fruit two months later.

recent move to begin exporting fresh durians

Previously, it could only export durian products and frozen durians to the world’s second-largest economy. The fruits have been retailing for RM350 each in China, said Malaysian Agriculture and Food Security Minister Mohamad Sabu in a Facebook post on Aug 26. For more than a decade, the company has been shipping frozen durians to China, which has become its biggest overseas market and accounts for about 60 per cent of its total exports.

He said that while the most popular varieties are Musang King and Black Thorn, the company will “slowly focus more” on premium ones like D198, Golden Phoenix and IOI.

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