Hollywoodbets sees ways to make the race an event not to be missed, with benefits for job creation
The newly sponsored Durban July could help the country’s dire job market crisis. That was a message emanating from last week’s function in Durban when Hollywoodbets was named the new backers of SA’s most famous race.
In a speech he said: “The reach and influence [of the July], both brandwise and economically, provides employment for thousands of people.” Whether Vodacom was really committed to the July is a matter for debate — it has always given the impression the sports that mattered most were rugby and soccer. Yes, it had its fashion competitions but — during its tenure — nothing that immediately drew a borderline sports fan to Greyville on the first Saturday of July.