MultiChoice is betting that consumers will stay with it even in the era of streaming, writes mcleodd.
MultiChoice Group, like Telkom previously, is a company South Africans love to hate.
Complaining about everything from never-ending repeats to the cost of the subscription bouquets, many consumers assume this is a company in structural decline — one with a business model that is slowly being eroded by nimbler online alternatives like Netflix. In other words, they feel it’s all downhill from here...
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