so many faves walked the runway
Today in Paris, Demna Gvasalia unveiled his second couture collection for Balenciaga — and not only were there plenty of celebrities sitting in the front row, but walking the runway too.
As showgoers including Kris Jenner, Offset, North West, Alexa Demie, and Tracee Ellis Ross looked on, the likes of Kim Kardashian, Nicole Kidman, Dua Lipa,’s Christine Quinn, Bella Hadid, and Naomi Campbell walked through the historic Balenciaga salons wearing the house’s latest couture collection. The group was eclectic, a little bit unexpected, unbelievably glam, and as always, purely Balenciaga.
Another time that the runway felt like a reflection of today’s celebrity culture was the fall 2020 Vetements show, back when Gvasalia was still at the helm. Down the runway came a slew of both delightfully random celebrity lookalikes — including doppelgangers of Naomi Campbell, Mike Tyson, Angelina Jolie, Snoop Dogg, and Sharon Stone — in casting that was sure to make you do a double take.
Of course, the cult of celebrity goes beyond Balenciaga’s runway too. They’ve had the likes of Justin Bieber, Cardi B, and Kim Kardashian star in their campaigns, and have even taken the latter to the Met Gala. Balenciaga’s approach to harnessing star power is different from the more traditional methods of other houses that tap famous faces to become ambassadors. Instead, the Gvasalia effect is more meta; a comment on the cult of celebrity itself.
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