DStv, through its SuperSport channel, boasts an extensive sports broadcasting portfolio, covering over 50,000 hours of live sports annually. This includes major international events like the Olympics, English Premier League, Champions League, and various rugby tournaments. While this dominance is attributed to exclusive broadcasting rights deals that fund sports development, increasing competition from OTT platforms like Netflix and Showmax is forcing DStv to adapt by exploring more affordable content packages and mobile-only subscriptions.
DStv’s sports offering is one of the best in the world, with over 50,000 hours of live sports coverage available annually for viewers to watch.
It covered 1,200 live events over 2,900 live broadcast hours across 19 days through eight dedicated linear channels. SuperSport’s catalogue also includes numerous domestic rugby tournaments worldwide, such as the New Zealand domestic rugby competition, Six Nations, URC, World Sevens, the English Rugby Premiership, and all Springbok matches.This is primarily due to sports bodies selling the rights to sporting events exclusively to maximise revenue.
“Removing exclusivity impacts the value of those rights, which in turn impacts the sport’s income, impacting the ability of the sport to deliver world-class performance, affecting the sport’s attractiveness to broadcasters,” they said. MultiChoice CEO Byron du Plessis recently told MyBroadband that the broadcaster is aware of this and is reassessing its content packages to help DStv compete successfully.
One way MultiChoice is doing this is by experimenting with offering South Africans more affordable means of accessing entertainment and sporting content, such as its mobile-only Showmax subscriptions.
SPORTS BROADCASTING DSTV SUPERSPORT OTT PLATFORMS BROADCASTING RIGHTS
South Africa Latest News, South Africa Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
South African Sports Broadcasting: Dominance and ExclusivityThe South African sports broadcasting market is dominated by MultiChoice, which owns SuperSport. This dominance allows for exclusive rights allocation, potentially maximizing revenue but limiting accessibility for some viewers.
Read more »
Competition in South Africa's Subscription TV Market Poses Threat to MultiChoice's DominanceIcasa finds that cord-cutting and the rise of OTT services are contributing to MultiChoice's decline in market share, while competition remains effective despite DStv's sports rights dominance.
Read more »
Rise of DStv’s biggest South African competitorOpenview has grown its user base by 3 million in nine years.
Read more »
DStv Reigns Supreme in South Africa's Linear TV MarketGoogle Trends data reveals that DStv leads SABC and Openview in search interest, highlighting its dominance in South Africa's traditional television landscape.
Read more »
South African Players Shine in English Premiership and Japan League OneThis news article highlights the performances of South African rugby players in the English Premiership and Japan League One over the weekend.
Read more »
SA20 League: A Triumphant Return for South African CricketThe SA20 league, backed by IPL franchises, has become a resounding success, revitalizing domestic cricket in South Africa. This season's league marks a positive turnaround from the controversy surrounding the IPL's previous visit in 2009. With packed stadiums, thrilling matches, and innovative initiatives, the SA20 has captured the hearts of fans and established itself as a major force in the global cricket landscape.
Read more »