DStv might be the most expensive entertainment subscription, but other streaming services have seen much higher price hikes over the past nine years.
DStv Premium is currently South Africa’s most expensive entertainment subscription service, but its price increases over the past nine years have been lower than Disney+ and Apple TV+.
The American streaming service was initially priced in dollars, with the basic subscription costing $7.99 , standard priced at $9.99 , and Netflix Premium being $11.99 per month.Amazon’s Prime Video service was released in December of the same year, costing $2.99 for the first six months and $5.99 thereafter.Second only to Netflix, Disney+ started with the highest subscription price of the streaming services — R128 per month.
Apple TV+ saw an even bigger average increase. The streaming service launched at R84.99 in 2019 and costs users R125, effectively increasing by 8% every year. DStv parent company MultiChoice recently reported a massive loss of R4.1 billion in its 2023/24 financial year, following an earlier loss of R2.9 billion in 2022/23.
Premium was once the most sought-after entertainment package in South Africa, offering a wide range of content and unbeatable sports offering, resulting in solid growth for many years. Three years later, Premium’s share had shrunk to 23%, but its customer numbers had increased due to exponential growth across DStv’s packages.However, a year later, the three-year gain was all but erased — with a crash to less than 2.1 million Premium customers by March 2016.
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