MultiChoice has counter-sued eMedia in the latter’s fight over the rights to broadcast the Rugby World Cup.
MultiChoice has accused E-tv owner eMedia of wanting a free ride to broadcast the Rugby World Cup on Openview, and of providing the Johannesburg High Court with misleading viewership figures to argue its case.
However, MultiChoice prohibited the SABC from airing the games on third-party platforms it doesn’t own, like the eMedia-owned Openview.Openview has also said the limitation is “overtly anti-competitive” that is “nothing short of domination”. “A broadcaster having a genuine interest in broadcasting valuable rights would plan well in advance of the events in question and seek, on a commercial basis, to acquire those rights on a licensing or sublicensing basis. These are steps that eMedia has simply failed to take.”
He said the crux of eMedia’s case was that MultiChoice intentionally interfered with the contractual relationship between Openview and the SABC.
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