Pre-roll ads are the short promotional videos that play before a streaming viewer can watch the content they selected.
MultiChoice says it runs pre-roll ads on DStv Stream as it enables it to secure more favourable rights deals with content partners and distribution channels.
MyBroadband asked the respective services the reason behind their running and not running pre-roll ads.“Pre-roll advertising allows us to secure more favourable rights deals with our content partners and distribution networks. This enables us to provide our viewers with the highest-quality content available,” it said.
MultiChoice added that it has big plans for the DStv Stream service in 2024, including new features and partnerships, which it will announce in due course.Notably, most of Amazon Prime Video’s pre-roll ads promote its own original streaming content, rather than other brands’ products., pre-roll ads offer a range of benefits for advertisers, by guaranteeing views and engaging viewers.
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