MultiChoice is ensuring that it is in a strong a position if companies with extremely deep pockets like Amazon and Apple turn their full attention to the African streaming market.
MultiChoice is investing aggressively in its Showmax streaming platform to ensure that it is in the best possible position if technology giants like Amazon and Apple decide to give the African market their full attention.
Zappia is Sky’s CEO for new markets and businesses and was appointed to the MultiChoice board in August.sell a 30% stake in ShowmaxShowmax will switch to using Peacock’s technology as part of the deal. Peacock is NBCUniversal’s video streaming service.
This will also ensure that MultiChoice remains in a strong negotiating position when it comes to sports rights. Elsewhere in the world, fans often have to subscribe to multiple services to access everything. Matches within the same league are even sometimes spread across multiple broadcasters.