Africa-focused e-commerce firm Jumia Technologies has partnered with drone-delivery startup Zipline to deliver household items to remote areas of Ghana, the companies said on Thursday.
The venture will combine San Francisco-based Zipline’s automated, on-demand delivery system with Jumia’s distribution network to enable customers from remote and rural areas to order and receive electronics, cosmetics, fashion and other products.
The new venture is part of Jumia’s plan to reach its growing customer base in such areas, which make up about 27% of the company’s deliveries, a Jumia spokesman told Reuters, adding he could not immediately give financial details of the project. Drone deliveries of medical supplies and vaccines picked up pace during the COVID-19 pandemic as countries and companies rushed to find innovative ways to reach people when movement of goods was restricted.
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