ICYMI: 10 worst auto sales outcomes in Canada in 2022's third-quarter — via drivingdotca autosales
To be fair, the summer of 2022 was actually an exceptional period for some automakers, particularly traditional Detroit marques. Overall, the Ford Motor Company reported a 12-per-cent year-over-year improvement. Stellantis posted a 14-per-cent uptick. And General Motors jumped 28 per cent compared with the summer of 2021.
Including some of the biggest brands in the automotive world, this group of 10 saw their combined market share fall to 41 per cent in the summer of 2022, down from 53 percent one year ago. These 10 brands haven’t run out of customers; they’ve simply run very low on vehicles. And they’re watching from the sidelines as some of their biggest North American rivals gobble up market share simply by providing enough — just enough — trucks, SUVs, crossovers, and cars.
So, how bad is it? Excluding niche players such as Polestar and Jaguar, these 10 auto brands recorded the worst year-over-year sales decreases in Canada during the summer of 2022. Nine of them are Asian marques.Article contentToyota is still ranked as Canada’s second-best-selling auto brand, but that doesn’t mean the summer of 2022 went Toyota’s way. Fortunately for Toyota, the
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