Blown-up, puffy, and pillowy fashion is dominating runways and Kendall Jenner’s closet.
It’s surprising at first glance, but once digested, the rizz of pillowy, bubblelike fashion in the present sociocultural climate feels more validating than many dreadfuland syndromes that fill our screens. We live in absolute chaos — a pandemic, climate crisis, geopolitical warfare — so slinging along a soft, puffy bag that longs to be squished is like a quick dopamine hit.
Sure, wearing MSCHF’s Big Red Boots could bring a dissociative, gamified main-character energy and perhaps provide a quick break from dealing with the doom. But there’s also a structured, more selfish dollar-driven strategy at play. At a time when the runway is governed by paint that dries into dresses and dresses that turn into tablecloths, blown-up fashion is clickbait fodder.“They will pop in photos, they will pop in videos,” TikTok-trend analyst and fashion oracle Mandy Lee.
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