Dr. Phil’s decision to call it quits last week came months after producers tried and failed to revamp the long-running CBS daytime show in a desperate bid to lure back skittish advertisers, T…
came months after producers tried and failed to revamp the long-running CBS daytime show in a desperate bid to lure back skittish advertisers, The Post has learned.
Indeed, despite the fact “Dr. Phil” averaged more than 2 million viewers in the 3 p.m. time slot — the second-highest rated show in daytime behind ABC’s “Live with Ryan and Kelly,” according to Nielsen — the show had become radioactive for many sponsors, according to sources close to the situation. “With that time slot, you start on home base,” another source said. “But he couldn’t hit any more home runs.”
“There was clearly a cash issue,” another insider told The Post. “They have not had advertisers of the past stay on. This includes household consumer brands.”
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