Proposal to be considered by council this week follows a similar program in Esquimalt
The City of Victoria is considering a partnership with the Downtown Victoria Business Association to provide funding for businesses to improve the looks of their storefronts.
Jeff Bray, chief executive of the DVBA, said it’s about instilling pride in each downtown block. “The building owners, the business owners will have an increased sense of pride in their block because they know that their neighbours are going to keep up their improved look,” he said. “They’ll feel that they have something to lose by not doing that.”Bray said businesses will be expected to contribute sweat equity and their own cash to ensure the program has an impact.
Bray noted that many of the challenges downtown faces are the responsibility of the provincial government, including the ongoing mental-health and homelessness crises. So far, just four applications for the program are ready to go ahead, although others are in the queue, said Holly Courtright, president of the Esquimalt Chamber of Commerce, which administers the program.
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