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DoorDash has implemented a new feature in its app, urging customers to tip when ordering instead of on delivery to avoid delays. According to the company, orders that don’t include a pre-tip are likely to take longer and result in cold fries and warm drinks.that in a move aimed at balancing the realities of its workforce and the desires of its customers, DoorDash has unveiled a new in-app feature that nudges customers to tip in advance.
DoorDash spokesperson Jenn Rosenberg shed light on the rationale behind this new feature. “Everyday, Dashers go the extra mile to help connect consumers with the best of their local communities. That’s why we encourage customers to show their appreciation by tipping,” Rosenberg said. She further explained that Dashers, operating as independent contractors, have the autonomy to select or decline orders based on their perceived value, making orders without tips less attractive.
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