Dominos continues to hike up the prices of its best-known value bundles.
for delivery customers. And now, the same price increase will be applied to carryout orders.
"Going from $5.99 to $6.99 on our delivery mix-and-match deal was the right move," said Domino's CEO Russell Weiner."Given the continued inflation we have seen, our analytics indicate we should take pricing on our national carryout deal as well." The Mix and Match deal lets customers order two or more items for $5.99 each, including medium pizzas, pastas, or sandwiches. The price increase will take effect on October 17.The company is betting on carryout as the more popular option than delivery during inflation.
"We believe that inflation will impact delivery more than carryout due to the added expenses of fees and tips in that channel," Weiner told investors. And the numbers speak for themselves: Domino's same-store sales for carryout orders grew a whopping 20% in the third quarter, while delivery sales declined by 7.5% during that same period.
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