Sash Ramparsad, a 34-year-old content creator from the Dolphin Coast, shares her journey of building a platform focused on fashion, beauty, and lifestyle, while advocating for representation of black and brown women. She discusses the challenges and rewards of being a female digital creator, emphasizing the importance of authenticity, community, and making a positive impact.
Sashena Ramparsad, known to her followers as Sash, is a 34-year-old content creator based on the beautiful Dolphin Coast. While she enjoys the coastal lifestyle, Sash is deeply passionate about representing black and brown women through her work. She has built a strong presence on social media platforms like Instagram and TikTok, where she shares fashion, beauty, and lifestyle content under the handle @sash_lives_life.
Sash finds motivation in the simple act of waking up each day and appreciating the opportunity. She has created a life she loves, which fuels her passion to keep creating. One of the most rewarding aspects of her journey is the connection she's made with other creatives in the online space. She's had the privilege of collaborating with amazing brands and feels grateful to be part of this supportive community.Sash's content creation journey began in 2017 with a blog focused on female confidence through fashion and beauty. The blog allowed her to engage with her audience and connect on a deeper level. This experience translated seamlessly into her foray into digital content creation, where she now boasts a combined following of over 30,000 across Instagram and TikTok. As a petite brown woman, Sash wanted to create a space where women who feel self-conscious about their height could find confidence and inspiration. She believes her platform allows her to empower others and make a positive impact. Sash acknowledges the challenges faced by female digital creators in Durban, where the city often gets overlooked compared to other creative hubs. She hopes to see more recognition and opportunities for Durban-based content creators in the future. Another challenge is the increasing saturation within the content creation industry, making it crucial to remain authentic and true to oneself. Sash draws inspiration from other creators who embody these qualities and uses their dedication as motivation to continuously improve her own work
Social Media Digital Content Women's Empowerment Content Creator Social Media Fashion Beauty Lifestyle Representation Black Women Brown Women Durban Authenticity Empowerment Female Creators
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