Dollar Tree is raising prices for good, moving its price point from a dollar to $1.25.
Dollar Tree Inc. is raising prices for good, the company announced on Tuesday, moving its price point higher by a quarter from the eponymous dollar.
The company said the higher price point is a permanent move, and not the result of “short-term or transitory market conditions.” Moreover, the $1.25 price point allows the company to offer a wider range of merchandise, including items that had been discontinued at the $1 level. “Lifting the one-dollar constraint represents a monumental step for our organization and we are enthusiastic about the opportunity to meaningfully improve our shoppers’ experience and unlock value for our stakeholders,” Witynski said.
For the fourth quarter, Dollar Tree is guiding for sales in the range of $7.02 billion to $7.18 billion and low single-digit same-store sales increase. Earnings per shares are expected to be to be in the range of $1.69 to $1.79.
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