Doja Cat Says She’s Done Making Music That Is ‘Palatable, Marketable and Sellable’

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Doja Cat Says She’s Done Making Music That Is ‘Palatable, Marketable and Sellable’
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Doja Cat says her fourth album will be 'very different,' because she is done making music that is 'palatable, marketable and sellable.'

over the course of her career, Doja explained that a lot of her pushback and left turns are tied to making music she wasn’t totally down with. “I have thrown fits my whole career because I have been making music that didn’t allow me to have a mental release,” she told the magazine. “I have been making music that is palatable, marketable and sellable, that has allowed me to be where I am now.”

Now, she added, she’s making music for her fourth album that allows her to express how she feels about the world around her. “These upcoming projects are going to be very different compared to everything I have done and I am excited about that,” she said. “I do not care if people are not.” Though the provocative black and white shots she took for the magazine have a rock and roll edge, Doja said she doesn’t consider herself a rock star. “I have made pop music. I’m currently making rap, soul and R&B music with jazz elements,” she said of her upcoming album, which she also noted is inspired by “hatred and outrage” culture.

Doja dropped the long-awaited single “Attention” in June, which asked the apropos question for a star who has gotten attention for and razoring off her eyebrows live on camera: “Look at me, look at me?/ You lookin’?” To date, the singer has not announced a release date for the album she tweeted in May will be called, which peaked at No. 2 on the Billboard 200 album chart and produced the hits “Need to Know,” “Woman,” “Ain’t S–t” and “Get Into It .”

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