In the case of GhostbustersAfterlife, there was a strong turnout from parents with young kids, as well as male moviegoers. 33% of audience members bought tickets before 4 p.m. on Saturday, indicating a big presence among families.
Almost 40 years after “Ghostbusters” became a smash hit — one that launched a lucrative franchise spanning film, television and video games —Ghostbusters: Afterlife
David A. Gross, who runs the movie consulting firm Franchise Entertainment Research, called the opening weekend results “excellent” and notes that, with four installments, “Ghostbusters” is currently the longest-running action-comedy franchise. He predicts that ticket sales for “Afterlife” will encourage Sony to forge ahead with new installments. “The series is set to break ground and continue into the future,” Gross adds.of “Afterlife” couldn’t come at a better time.
With “Ghostbusters,” it’s worth noting the 2016 ill-fated revival, starring an all-female cast of Kate McKinnon, Melissa McCarthy, Leslie Jones and Kristen Wiig, earned $46 million in its box office debut — $2 million more than “Afterlife.” That film ended its theatrical run with $128 million domestically and $229 million globally, a result that “Afterlife” would be lucky to match, at least stateside.
“I used to think you had to have the stars from the original,” says Dergarabedian. “I still feel that way, but we’ve seen some reboots attempt that…and it doesn’t guarantee success.” Ultimately, he says, it comes down to quality. “It has to be seen as a good movie, and not a money-grab.”
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