Parade, the social-justice undies brand, tries to go mainstream and still be cool.
he wasn’t keen on putting plus-size or trans models into the annual fashion show; the Parade team set up a Twitter bot to tweet #boycottVS.) According to Coresight
Téllez told me she didn’t know how much underwear the company has given away over the past couple of years, beyond “thousands!,” though that is very likely an understatement, considering one model who’s worked with the brand told me, “I do my laundry once every month, or sometimes longer, because I have so much free Parade underwear.
Nís McKenzie, a 22-year-old aspiring teacher and content creator with only 1,280 followers, told me it was refreshing to come across advertising in which Black women are shown in such a wide range of colors — Téllez, in part, thanks her art history major at Columbia for this — and not just nudes or blacks. “We don’t get a lot of representation in colorful lingerie … I think it’s about a desire to hide things that society says shouldn’t be seen.
Téllez now says she regrets the line: “Having a community is a double edged-sword, and having a group of people who are committed and engaged and excited to share their opinion, to me, is a great honor. We made a mistake.” She pivots slightly. “We tried to put a Parade spin on it – we cast the first trans prom queen and did it in our sustainable fabrics – and I think we realized we made a mistake.” Her former employee snarked, “I wouldn’t want a consumer base of socially conscious people.
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