The color of someone's clothing, research finds, can have a measurable influence on how appealing they are to potential partners. Here's what we've learned.
It is adaptive for women to rate the attractiveness of other women.
For men, physical attractiveness in women is generally associated with a particular waist-hip ratio, overall body size, and body mass. Furthermore, men spend longer viewing women's chest, waist, and hip areas compared with other body parts, possibly because these areas give more information regarding attractiveness cues.
While we understand how and why men assess attractiveness in women, it is adaptive for women to be able to rate the attractiveness of other women and compare this with their own self-perceived attractiveness—firstly, to assess their chances of mate selection, and secondly, to check out attractive competitors who might even be a threat to their relationship.
Secondly, they predicted that same-sized Caucasian and African avatars would be rated differently in terms of attractiveness and body size. The"red-effect" theory, which proposes that men rate women who wear red as more attractive due to an association with passion andavailability, was also found to apply to women’s judgments of other women. As mentioned earlier, this is possibly because women may be comparing other women’s attractiveness with their own in order to assess their chances in the mate selection process or to observe attractive competitors who may pose a threat to their relationship.
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