Atlantic Coast Conference athletic directors held a video call Thursday night to discuss the possibility of adding California, Stanford and SMU to the league and what to do with the extra revenue expansion would generate.
Atlantic Coast Conference athletic directors held a video call to discuss — again — the possibility of adding California, Stanford and SMU to the league and what to do with the extra revenue that could come with expansion.
ACC Commissioner Jim Phillips has been searching for ways to create more revenue for a conference that is locked into a media rights contract with ESPN that runs through 2036 and leaves its members in danger of falling way behind Big Ten and Southeastern Conference schools.of the conference, though breaking contracts with the ACC could cost hundreds of millions of dollars.
At issue in the ACC is how that money will be distributed, according to multiple people who have been involved in the discussions, all speaking to AP on condition of anonymity to share private internal discussions.
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