Diversity and equity initiatives leading new electric vehicle push

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Diversity and equity initiatives leading new electric vehicle push
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Utility companies, automakers and charger businesses have a plan to up EV usage in underserved areas.

and Hyundai Kona EV are on the horizon, but lower price points do not equate to affordability for many Americans.

State and federal tax credits and rebates have been messaged by many as helping to bridge the adoption gap for those who cannot traditionally afford the steep price of an EV. However, these are credits and not cash on the hood. Most parties that take advantage of the credits are high income earners.in California have an annual household income greater than $100,000 and almost 40 percent have an income of more than $200,000.

Many organizations are working on this inequitable distribution, from state energy providers to charger companies to automakers, and they're on a deadline to do it.General Motors' Dealer Community Charging Program launched in December with the goal of installing up to 40,000 EV chargers in underserved and rural communities. So far, more than 1,000 dealers, parks, libraries and sports complexes have taken the company up on their offer to install up to 10 Level 2 stations.

Volta Charging, a San Francisco-based company, is trying to solve that by installing chargers in underserved communities with large advertisement screens. It does this to offset the cost, but also to have an easy-to-see presence in these neighborhoods, so maybe the next car a household buys can be an EV.

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