Learn why selling as a vendor to retailers is not interchangeable with using online marketplace services
FTC v. Amazon Court Filing, retrieved on Sep 26, 2023, is part of . You can jump to any part in this filing . This is part 22 of 80. HackerNoon’s Legal PDF Series here b. Online marketplace services are not reasonably interchangeable with selling as a vendor 191. Selling products as a vendor to a retail store, whether online or offline, who then sells to shoppers is not reasonably interchangeable with buying online marketplace services. 192.
But sellers who buy online marketplace services retain the ability to set and adjust prices to shoppers. Many merchants prefer purchasing online marketplace services to vending to a retailer so that they can retain the ability to set their own prices to final customers. 195. Selling as a vendor often requires the vendor to give physical control of its goods to the retailer. That reduces the vendor’s ability to decide which goods to offer and when to make goods available.
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