Share your disposable camera with friends... or else.
According to the publication, Lapse verifies users with a phone number, asks for permission to their contacts as well as their camera, and then forces them to add at least five friends before they can even use Lapse.
A pop-up in the Lapse app explains that a user has to send out invites as Lapse only works with friends and that their invites will give their friends early access to the disposable camera platform. Some social media users dubbed the disposable camera app’s strategy as a “pyramid scheme.” However, Lapse co-founder Dan Silverton claims that 100% of the app’s recent growth is organic.
“Our onboarding process is divisive, there are a few detractors but also many fans,” Lapse co-founder tells“We are top of the charts because Lapse is resonating with young people, who are sharing millions of photos per day in our app. They are exhausted by existing photo-sharing apps and Lapse is a way for them to live in the moment and share memories pressure-free.”
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