When it comes to kids and family, Disney still rules. Anybody doubting that just had to catch Disney Branded Television’s presentation of company’s buying needs, given by Rick Clodfelter at Sa…
100 or so execs sat listening to him. Far more delegates packed out the little standing space at the JW Marriott’s Salon Suquet in Cannes. Very few execs left, dismayed they couldn’t get a seat. Many looked like they were hanging on Clodfelter’s every word. , the executive director, content acquisitions & partnerships had a lot to pack into a much shorter window than last year when there was no physical event. “Last year, MipJunior lasted four months,” he said.
Content the studio is looking for includes multi-cam sitcoms, holiday and fourth quarter programming, he said. “Look at ‘Bluey’. There isn’t a wand. It’s the magic in the story telling. It’s the aha moment. It’s the emotions of the story telling,” he argued. “When people pitch us content they say: ‘We want to be on this-or-this platform. It’s not how we work. Wherever those brands live on our platforms is where that content will live,” he explained.
Tracking projects in development is one key tool in success. “I love seeing things from an early stage,” he said. “Tracking content. It’s really exciting to see a piece of content develop. We catalogue and log so much content.”“Acquisitions. It’s a tool and it solves problems. I love solving problems for people,” he said. “I saw a project recently and thought this can solve two to three problems.”
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