A promotional poster for the second season of Loki on Disney Plus has sparked controversy amongst professional designers following claims that it was created using generative AI.
A promotional poster for the second season of Loki on Disney Plus has sparked controversy amongst professional designers following claims that it was at least partially created using generative AI. Illustrator Katria Raden flagged the image on X last week, claiming that the image of the spiraling clock in the background “is giving all the AI telltale signs, like things randomly turning into meaningless squiggles” — a reference to the artifacts sometimes left behind by AI-image generators.
AI-generated stock imagery is a real issue for many creative professionals. As Raden notes: “licensing photos and illustrations on stock sites has been a way many hard-working artists have been earning a living. I don’t think replacing them with generated imagery via tech built on mass exploitation and wage theft is any more ethical than replacing Disney’s own employees.
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