Disney unveiled its largest ever commitment to local language content production in Asia on Thursday at a series of in-person, hybrid and fully online showcase events. The product reveals follow th…
The product reveals follow the launch of
“Thursday’s announcement is to share our initial foray into a major local language content initiative for Disney Plus in the region. Obviously, these are first steps.”“It is going to be a diversity of product, depending on the market. In Japan we are going to be working with some of the established television houses. In some instances, content will only be on Disney Plus. In others, it will be on a local broadcaster in market . Same thing in Korea.
“We don’t feel it is a volume game. It is a resonance play. We want an emotional impact and its why we’ve been so successful.” “We have very strong adoption in markets like Indonesia, Thailand and Malaysia. In many we have quickly established a leadership position. The last three Marvel movies have not been allowed to release in mainland China, due to political problems. How are these being handled?
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