🔴 Chinese racism and Disney's push for diversity 🔴 Bob Iger finds a very different Chinese market 'The Little Mermaid' is one of a number of films that have failed in China. The media titan may have to change its approach.
in China. Instead, it was blown out of the water—pointing to much bigger problems for the company in future.
The lack of appetite for Western films is a challenge for all Hollywood studios but particularly for Disney, which is both pushing for diversity and has been rocked in the past year by a fall in earnings, mass layoffs and former CEO Bob Iger being brought back in to steady the ship.
Halle Bailey plays Ariel in Disney's live action remake of 'The Little Mermaid'. The film performed poorly at the Chinese box office.China's lack of acceptance of a Black lead is at odds with Disney's push for diversity on-screen. In 2022,launched the"Reimagine Tomorrow" campaign, which promises that that 50 percent of regular and recurring characters across the Disney universe will come from"underrepresented groups.
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