The Walt Disney business bets on ad-free viewing as it hikes premiums
Combined with Hulu and ESPN+, Disney said it had 221.1-million streaming subscribers at the end of the June quarter. Netflix said it had 220.7-million streaming subscribers.
To help attract new customers, Disney will offer an ad-supported version starting on December 8 for $7.99 a month, the same price it now charges for the ad-free version, the company said.The company lowered its long-term subscriber forecast for Disney+ customers on Wednesday, blaming the loss of cricket rights in India.
The adjustment came from reduced expectations for India, where the company is losing streaming rights for Indian Premier League cricket matches. CFO Christine McCarthy said Disney expected to add up to 80-million Disney+ Hotstar customers by September 2024, and between 135-million and 165-million others.
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