Disney CEO Admits Pixar’s Box Office Was Hurt By Disney Plus Strategy (But Also Blames The Movies)

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Disney CEO Admits Pixar’s Box Office Was Hurt By Disney Plus Strategy (But Also Blames The Movies)
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Disney CEO Bob Iger breaks down what he believes has factored into Pixar's recent box office struggles, including the impact of streamer Disney+.

This article covers a developing story. Continue to check back with us as we will be adding more information as it becomes available. Disney CEO, Bob Iger, has spoken out on the box office underperformance experienced by some recent Pixar releases. Pixar's most recent movie, Elemental, opened to a very disappointing $29.6 million last month, though it has made up for the slow opening weekend with some strongholds in subsequent weeks.

While interviewing with CNBC's Squawk Box , Iger discussed the factors he thinks have had the most impact on Pixar's recent box office setbacks. Check out the quote below: There were three Pixar releases in a row that went direct to streaming, in part because of — mostly because of COVID,” he said. “And I think that may have created an expectation in the audience that they’re going to eventually be on streaming and probably quickly, and there wasn’t an urgency. And then I think there was some, I think you’d have to agree that there was some creative misses, as well.

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