The price Disney fetches for its legacy media assets is less important than the message behind a deal.
Selling ABC
But divesting the ABC network would be a bold statement by Disney that it sees no future in the broadcast cable world of content distribution. "The sports business stands tall and remains a good value proposition," Iger said last month during Disney's third-quarter."We believe in the power of sports and the unique ability to convene and engage audiences."
Moving on from the network also may obstruct ESPN's ability to land future sports rights deals. Without ownership of ABC, leagues may choose to sell rights to other companies, thus further weakening ESPN.
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