DisneyPlus Ad Supported subscription plans announced
✖ Disney+ is rolling out an advertisement-supported tier for their service. A lot of observers theorized that this could happen on the streaming platform. Disney+'s ad tier could end up being of lower cost as well in late 2022. International markets can look forward to this extension to the service in 2023. In this way, the parent company is taking some cues from strategies prevalent in their subsidiaries in ESPN and Hulu.
"Since its launch, advertisers have been clamoring for the opportunity to be part of Disney+ and not just because there's a growing demand for more streaming inventory," said Rita Ferro, President, Advertising, Disney Media and Entertainment Distribution."Disney+ with advertising will offer marketers the most premium environment in streaming with our most beloved brands, Disney, Pixar, Star Wars, Marvel and National Geographic.
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