Streaming service to launch on May 18, but it is facing stiff competition
Hollywood heavyweight Disney is in for a fight with US rival Netflix in SA as it launches its video streaming service later this month with data showing that Netflix is the market leader, having captured about a third of local eyeballs. streaming service will be made available in 42 countries including Turkey, Poland and the United Arab Emirates.
Disney said this week it will launch in SA with more than 1,000 films, 1,500 series and a slate of 200 original programmes, exclusive to its platform.A standard plan for Netflix is R159, while Showmax costs R99. The US company is also the largest player on the continent, according to figures from Digital TV Research, which shows it had about 2.16-million subscribers in Africa by late 2021. The next biggest in terms of subscribers is Showmax, which has 861,000 subscribers. While Netflix was the early winner globally, recognising the convenience of on-demand viewing versus traditional television broadcast, original programming and content catalogues looks to be the real differentiator for many players.
Large content libraries made up of familiar and popular titles is one of the main reasons attributed to Disney’s success in the streaming market.
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