As the fastest-growing racial and ethnic group in the U.S. electorate, Latinos hold an incredible amount of political power.
it would have on the midterms. How do you feel about the coverage in the days leading up to the election, compared to now? Is there a little bit of ‘I told you so’ there? : Going into the election, we were very clear-eyed. We were trying to tell people about the [importance of] mobilization.
Post the election, again, I’m waiting for the headline saying, ‘Latinos help safeguard democracy.’ It wasn’t just us, but we were a very big component of that, both in Arizona and in Nevada. In fact, 48 hours before the election, my team and our volunteers sent over 152,000 text messages to these folks. The reason we did that was because we learned seven days out that 42 percent of Latinos in Arizona, who were registered voters, had not received a call yet from anybody—and that’s because they’re low-propensity.
To give you an idea, in a place like Arizona, we registered 32,000 folks and turned them out [in 2020]. Of those 32,000 that we registered and turned out, 19,000 of them were first-time voters. Biden won that state by 12,000 votes.
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