Dish Wireless just built a brand new cellular network. Now it needs customers — lots of them.
Dish Network, based in Englewood, pulled off what some observers thought it could never achieve. It built a state-of-the-art 5G cellular network reaching more than 240 million U.S. residents in three years for a fraction of what legacy wireless carriers have spent.
From a technological perspective, the 5G cellular network Dish has built is the equivalent of a “field of dreams.” The question now is, will people come?marketing its monthly cellular service Cellular traffic from Dish is primarily carried on the existing networks of T-Mobile and AT&T, making Boost a Mobile Virtual Network Operator or MVNO. To get the full benefit out of its investment and realize the full potential of its new technology, Dish Wireless needs to switch on its network and switch subscribers over.And in Colorado, the network went live in Grand Junction and Pueblo last summer. Metro Denver is set to gain access by the end of the year, Swieringa said.
The availability of compatible devices is another challenge. Most mobile devices made within the past five years will work with Boost Infinite after swapping out the SIM card. But they work on the AT&T and T-Mobile networks, which doesn’t benefit Dish in the long run. Chua said the deal struck with Amazon was a smart one, but it remains to be seen what kind of payoff it will offer. At least Amazon didn’t roll out its own private-label phone service, one of the rumors circulating.
Dozens of Dish partners have located operations to be near the company, adding even more wireless expertise to the region.Wall Street remains skeptical The company’s ability to bring on enough cellular customers to stay ahead of subscriber losses on the satellite television side represents one source of skepticism. But a bigger worry may be the company’s debt burden, which became a lot more burdensome after the Federal Reserve started raising interest rates to fight off inflation.
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